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From fuzzy problemto shipped product

Senior product leadership, embedded in your team for as long as you need it. The person who scopes the work is the one who ships it.

5.0 from 16 client reviews

Est. 2021 · 10+ years in product

Bring me
in for

Not sure which one you need? Most people aren't. Describe the problem and I'll tell you where to start.

Describe your problem
  • Product strategy

    Find the one workflow that keeps customers, then build the roadmap around it.

    You get Positioning · North-star metric · Roadmap · Prioritisation model

  • Business analysis

    Name the problem and size it before anyone writes a line of code.

    You get Requirements · Data audit · Opportunity sizing · Decision memo

  • PRDs & documentation

    Short, testable specs written with engineering in the room, not after it.

    You get PRDs · User stories · Acceptance criteria · API contracts

  • Workflow design

    Map how work really moves, then remove the handoffs nobody ever questioned.

    You get Process maps · Routing rules · SLAs · Runbooks

  • AI & automation

    LLM features with evals and a human in the loop, built to survive a bad model day.

    You get LLM features · Eval harness · Automation pipelines · Guardrails

  • Fractional leadership

    A senior product lead in your standups and roadmap reviews, for as long as you need one.

    You get Team coaching · Roadmap ownership · Hiring support · Exec reporting

Same five stages,
every time

How each stage works
  1. 01Discover

    Interviews and a data audit, before anyone has an opinion.

  2. 02Define

    A pile of ideas becomes one problem, sized.

  3. 03Design

    Specs drafted with engineering in the room.

  4. 04Deliver

    Weekly demos and a date that holds.

  5. 05Scale

    Instrument what shipped and let it compound.

In their words

Swipe for more

Bring the fuzzy problem

Thirty minutes, no pitch deck. Tell me what's going wrong and you'll get an honest read on whether I can help.

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2 client seats open for Q4 2026